We Create Change
To mark the official phase-out of the Canadian penny, Free The Children and RBC paid homage to the power of this humble coin recently, announcing that young people across the country have collected 70 million pennies and counting, in support of the We Create Change penny drive. Totaling more than $700,000 to date, the pennies support Free The Children’s year-long Water Initiative to provide 100,000 people around the world with a permanent source of clean water. The event featured many celebrities and VIP's, and was a spectacular ceremony. More than 2,100 schools across Canada participated in We Create Change. RBC has partnered in the cause, and pennies can be dropped off at any RBC branch. For more information, please visit www.freethechildren.com.
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